Here’s something new to me: a business model for renting out and distributing 2D visual art–you know, stuff you hang on the wall–as streams of electrons.
The business, called FRAME, is a collaboration of two Tokyo designers: Yugo Nakamura, and Yoshihiro Saitoh. Here is what you get with their service: digital representations of various art works are piped into your home, and rendered on a good-sized Samsung flatscreen TVs.
To me this seems brilliant. From what I gather, somebody looked at networked digital picture frames (which I hear, aren’t leaping off the shelves these days). These fellows thought about how we could use them differently, and how the frames themselves might be different, in ways that people would value and pay to obtain.
In an age when 40-inch Hi-Def flatscreens sell for about the same $$$ as a modestly good quality picture frame of that size… somebody puts on their thinking cap, and we get Netflix for Art.
A service such as they describe could be more or less be bolted together with off-the-shelf technologies: like Samsung flatscreen Hi Def TVs, rebranded as digital canvas, able to render static images and video or animation (including Flash, sensibly).
Slick, simple, obvious, fresh, engaging, and a steady revenue stream from content rental once the product is placed.
Think Logan’s Run, picking sex partners–now we’ll do that for art, and if the content is sincerely good, the people who deliver this service can charge a premium. lt’s likely to be quite scalable. And the website is lovely: